WHY BEAUTY IS IMPORTANT FOR WOMEN

All women deserve to be appreciated, respected, and admired. When a woman improves her appearance, an amazing thing happens. People begin to pay attention to her, listen to her, seek her company, and ask her opinion. She becomes more confident, and this makes her look even better! As her confidence grows, so does the respect she receives – at work, at home, everywhere. As her insecurity falls away, she becomes more daring, self-assured, and courageous; she finds she can do anything. Her life improves in every way.

In Spanish we have a handy word, arreglarse. It means to make yourself look good – to do your hair and nails, put on makeup, put on nice clothes and shoes. It doesn’t matter about your weight, your age, your complexion… However you are, you can always arreglarte! Aside from your vestuario (wardrobe and accessories) the hair, nails, and makeup are the Three Pillars of Beauty.

For the hair, most Latinas go to the beauty salon every week because our hair is special and deserves the very best of care! Beauty parlors are an important part of our culture.

For the nails, almost all women these days go to nail salons because you can find them everywhere and today’s nail technicians can do amazing things that we can’t do ourselves. Nails are a very special part of our beauty because even when we’re not wearing makeup or our finest outfits, even when our hair is not at its best, our nails still make a striking statement of elegance! Well cared-for perfect nails are the mark of a competent, confidant, healthy woman, so we should never neglect them!

The third pillar of beauty is our makeup. We don’t go to a salon for that, we apply it ourselves every day. I believe makeup is the most important of all because it is our face that projects our deepest essence that interacts with other people when we speak with them, when we look in their eyes laugh, or show our opinions or feelings through our facial expressions. Our face is where people look when they want to know us or understand us.

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